Consumer Behaviour

took it Sem 1, 2025

consumer behaviour is one of the more interesting marketing subjects - the psychology behind purchase decisions is actually fascinating and you start noticing it everywhere in real life. way more engaging than the dry theory subjects in commerce

took it Sem 2, 2024

assignments are writing-heavy which surprises people expecting a quantitative commerce subject. applying frameworks to real products requires actual analysis not just definitions - start the group assignment early because coordinating written work always takes longer than expected

took it Sem 1, 2025

exam tests application of consumer behaviour theories to unseen scenarios rather than reproducing definitions. if you understand the core frameworks properly you can work through novel questions confidently even without seeing that exact case before